{"id":2196,"date":"2023-04-29T12:46:00","date_gmt":"2023-04-29T12:46:00","guid":{"rendered":"http:\/\/consulting.stylemixthemes.com\/miami\/?p=2196"},"modified":"2023-05-29T17:35:33","modified_gmt":"2023-05-29T17:35:33","slug":"4-steps-to-consider-before-you-start","status":"publish","type":"post","link":"https:\/\/www.unitymethod.com\/index.php\/2023\/04\/29\/4-steps-to-consider-before-you-start\/","title":{"rendered":"Optimization of social selling and prospecting on LinkedIn"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2196\" class=\"elementor elementor-2196\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-035ca50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"035ca50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-035ceb0\" data-id=\"035ceb0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-035d27b elementor-widget elementor-widget-vc_custom_heading\" data-id=\"035d27b\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_center\" ><h2 style=\"text-align: center;font-weight:700\" class=\"consulting-custom-title\">Optimization of social selling and prospecting on LinkedIn<\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d7d99 elementor-widget elementor-widget-image\" data-id=\"60d7d99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.unitymethod.com\/wp-content\/uploads\/2023\/05\/ciklopea.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-image-7273\" alt=\"\" srcset=\"https:\/\/www.unitymethod.com\/wp-content\/uploads\/2023\/05\/ciklopea.png 225w, https:\/\/www.unitymethod.com\/wp-content\/uploads\/2023\/05\/ciklopea-100x100.png 100w, https:\/\/www.unitymethod.com\/wp-content\/uploads\/2023\/05\/ciklopea-150x150.png 150w, https:\/\/www.unitymethod.com\/wp-content\/uploads\/2023\/05\/ciklopea-50x50.png 50w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035d5d0 elementor-widget elementor-widget-text-editor\" data-id=\"035d5d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>About the client:<\/strong><\/p>\n<p>Ciklopea is an industry-specific provider of linguistic solutions enabling companies to reach, engage and support global clients and customers. Their language products have been developed to accommodate the specific requirements, dynamics, and prospects of the life sciences, IT &amp; software, and technology and manufacturing industries.<\/p>\n<p><strong>Company website &#8211;<\/strong> https:\/\/ciklopea.com\/about\/.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Company details: <\/strong><br \/>Translation &amp; Localization, Croatia (headquarters)<br \/>Clients &#8211; Europe, 7-figure revenue<\/p>\n<p>\u00a0<\/p>\n<p><strong>Challenge:<\/strong><\/p>\n<p>Determining a concrete strategy for digital B2B sales &amp; sales tech stack.<\/p>\n<p>LinkedIn &amp; CRM, and other sales tech stack are not integrated &#8211; sales prospecting and social selling on LinkedIn require optimisation.<\/p>\n<p>Lack of lead qualification system and awareness for maximizing existing network of contacts.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Solution:<\/strong><\/p>\n<p>Creating &amp; implementing a B2B sales process that discovers the blue ocean market, ideal buyer persona and communication sequence.<\/p>\n<p>Integrating LinkedIn &amp; HubSpot CRM and other sales tech stack to create more effective sales prospecting and social selling on LinkedIn.<\/p>\n<p>Company co-owner and sales team have a clear lead qualification system in place with an awareness of maximizing the potential of an existing network of contacts.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Impact On Company Growth:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Ciklopea got clear direction on how to set up &amp; organize their existing B2B sales by using existing resources and potential in the sales pipeline.<\/p>\n<p>More importantly, company owners and sales team have a clear direction on how to continue with sustainable &amp; predictable B2B growth.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Point of contact:<\/strong><br \/>Mladen Stojak, Ciklopea co-owner, mladen.stojak@ciklopea.com<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035f09f elementor-widget elementor-widget-stm_spacing\" data-id=\"035f09f\" data-element_type=\"widget\" data-widget_type=\"stm_spacing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"stm-spacing\" id=\"stm-spacing-69e76de5e2492\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 'stm-spacing-69e76de5e2492',\n            lgSpacing = '80',\n            mdSpacing = '80',\n            smSpacing = '30',\n            xsSpacing = '20';\n\n        function stmSpacing() {\n            if ( window.matchMedia(\"(min-width: 1200px)\").matches && lgSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", lgSpacing );\n            } else if ( window.matchMedia(\"(max-width: 1199px) and (min-width: 992px )\").matches && mdSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", mdSpacing );\n            } else if ( window.matchMedia(\"(max-width: 991px) and (min-width: 768px )\").matches && smSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", smSpacing );\n            } else if ( window.matchMedia(\"(max-width: 767px)\").matches && xsSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", xsSpacing );\n            } else {\n                $( '#' + spacingID ).css ( \"height\", \"\" );\n            }\n        }\n\n        $(document).ready(function() {\n            stmSpacing();\n        });\n\n        $(window).resize(function() {\n            stmSpacing();\n        });\n\n    })(jQuery);\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>User generated content in real-time will have multiple touchpoints for offshoring.<\/p>\n","protected":false},"author":1,"featured_media":7273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - 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