{"id":7953,"date":"2024-12-03T14:14:19","date_gmt":"2024-12-03T14:14:19","guid":{"rendered":"https:\/\/www.unitymethod.com\/?p=7953"},"modified":"2024-12-03T14:33:39","modified_gmt":"2024-12-03T14:33:39","slug":"empowering-hr","status":"publish","type":"post","link":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/","title":{"rendered":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7953\" class=\"elementor elementor-7953\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78be1ac e-flex e-con-boxed e-con e-parent\" data-id=\"78be1ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd7987 elementor-widget elementor-widget-heading\" data-id=\"1bd7987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0123fed elementor-widget elementor-widget-text-editor\" data-id=\"0123fed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>About the client<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Serapion is a software engineering and product development company with HQ in Munich (Germany) and two offices located in Croatia (est. 2020.) and Bosnia (est 2011.). They design and develop solutions for health, insurance, financial, entertainment, telecommunication, education, automotive, blockchain &amp; high-tech industries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Company website &#8211; <\/span><a href=\"https:\/\/serapion.net\/\"><span style=\"font-weight: 400;\">https:\/\/serapion.net\/<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Company details:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">IT Consulting &amp; Software Development, Germany (headquarters)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Clients &#8211; worldwide, mostly DACH region, 7-figure revenue<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Challenge:<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Client needed a new empowered branding strategy by integrating existing HR workflows, market positioning and internal company culture.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Training internal HR team on how to improve existing HR activities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Improving the process of determining if a candidate is a character fit for employment.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Solution:\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Created effective employer branding strategy by improving HR workflows, internal company culture and market positioning into more applicable processes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Consulting calls with the internal HR team to advise them on applying employer branding strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Advised internal HR team how to predict the character fit of each candidate by analyzing candidate CV, their communication and prior work experience.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Impact On Company Growth<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Within 1 month of implementing a solution, 2 new employees were hired (senior developer and project manager).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Internal HR team got tools on how to prepare and execute company team building.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Employer branding strategy enables higher productivity of the internal HR team.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Point of contact<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ivan Petric, Serapion Business developer manager, <\/span><a href=\"mailto:ivan.petric@serapion.net\"><span style=\"font-weight: 400;\">ivan.petric@serapion.net<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Damir Ismailovic, Serapion CEO, <\/span><a href=\"mailto:damir.ismailovic@serapion.net\"><span style=\"font-weight: 400;\">damir.ismailovic@serapion.net<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding About the client:\u00a0 Serapion is a software engineering and product development company with HQ in Munich (Germany) and two offices located in Croatia (est. 2020.) and Bosnia (est 2011.). They design and develop solutions for health, insurance, financial, entertainment, telecommunication, education, automotive, blockchain<\/p>\n","protected":false},"author":1,"featured_media":7932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-7953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod\" \/>\n<meta property=\"og:description\" content=\"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding About the client:\u00a0 Serapion is a software engineering and product development company with HQ in Munich (Germany) and two offices located in Croatia (est. 2020.) and Bosnia (est 2011.). They design and develop solutions for health, insurance, financial, entertainment, telecommunication, education, automotive, blockchain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/\" \/>\n<meta property=\"og:site_name\" content=\"Unitymethod\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T14:14:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T14:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unitymethod.com\/wp-content\/uploads\/2024\/11\/Serapion.png\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"unitymethod_oo5wzw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"unitymethod_oo5wzw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/\",\"url\":\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/\",\"name\":\"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod\",\"isPartOf\":{\"@id\":\"https:\/\/www.unitymethod.com\/#website\"},\"datePublished\":\"2024-12-03T14:14:19+00:00\",\"dateModified\":\"2024-12-03T14:33:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.unitymethod.com\/#\/schema\/person\/e839ed71f3bd73c4e52e8fb1eb794d28\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unitymethod.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unitymethod.com\/#website\",\"url\":\"https:\/\/www.unitymethod.com\/\",\"name\":\"Unitymethod\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unitymethod.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.unitymethod.com\/#\/schema\/person\/e839ed71f3bd73c4e52e8fb1eb794d28\",\"name\":\"unitymethod_oo5wzw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.unitymethod.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6471d329a74f1954a189c916f580e6e83407e1ecb14ffbeb48afa7996a3e94f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6471d329a74f1954a189c916f580e6e83407e1ecb14ffbeb48afa7996a3e94f?s=96&d=mm&r=g\",\"caption\":\"unitymethod_oo5wzw\"},\"sameAs\":[\"https:\/\/www.test.unitymethod.com\"],\"url\":\"https:\/\/www.unitymethod.com\/index.php\/author\/unitymethod_oo5wzw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/","og_locale":"en_US","og_type":"article","og_title":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod","og_description":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding About the client:\u00a0 Serapion is a software engineering and product development company with HQ in Munich (Germany) and two offices located in Croatia (est. 2020.) and Bosnia (est 2011.). They design and develop solutions for health, insurance, financial, entertainment, telecommunication, education, automotive, blockchain","og_url":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/","og_site_name":"Unitymethod","article_published_time":"2024-12-03T14:14:19+00:00","article_modified_time":"2024-12-03T14:33:39+00:00","og_image":[{"width":225,"height":225,"url":"https:\/\/www.unitymethod.com\/wp-content\/uploads\/2024\/11\/Serapion.png","type":"image\/png"}],"author":"unitymethod_oo5wzw","twitter_card":"summary_large_image","twitter_misc":{"Written by":"unitymethod_oo5wzw","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/","url":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/","name":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b - Unitymethod","isPartOf":{"@id":"https:\/\/www.unitymethod.com\/#website"},"datePublished":"2024-12-03T14:14:19+00:00","dateModified":"2024-12-03T14:33:39+00:00","author":{"@id":"https:\/\/www.unitymethod.com\/#\/schema\/person\/e839ed71f3bd73c4e52e8fb1eb794d28"},"breadcrumb":{"@id":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.unitymethod.com\/index.php\/2024\/12\/03\/empowering-hr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unitymethod.com\/"},{"@type":"ListItem","position":2,"name":"Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding\u200b"}]},{"@type":"WebSite","@id":"https:\/\/www.unitymethod.com\/#website","url":"https:\/\/www.unitymethod.com\/","name":"Unitymethod","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unitymethod.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.unitymethod.com\/#\/schema\/person\/e839ed71f3bd73c4e52e8fb1eb794d28","name":"unitymethod_oo5wzw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.unitymethod.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6471d329a74f1954a189c916f580e6e83407e1ecb14ffbeb48afa7996a3e94f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6471d329a74f1954a189c916f580e6e83407e1ecb14ffbeb48afa7996a3e94f?s=96&d=mm&r=g","caption":"unitymethod_oo5wzw"},"sameAs":["https:\/\/www.test.unitymethod.com"],"url":"https:\/\/www.unitymethod.com\/index.php\/author\/unitymethod_oo5wzw\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/posts\/7953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/comments?post=7953"}],"version-history":[{"count":6,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/posts\/7953\/revisions"}],"predecessor-version":[{"id":7959,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/posts\/7953\/revisions\/7959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/media\/7932"}],"wp:attachment":[{"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/media?parent=7953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/categories?post=7953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unitymethod.com\/index.php\/wp-json\/wp\/v2\/tags?post=7953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}